Generally, if you have a key political demographic solidly in the tank, you just have to keep doing what you're doing and you'll hold onto them indefinitely. They're happy, you're happy, everyone wins.

Democrats, meanwhile, are apparently savant-level experts at screwing up a good thing:

In the merged NBC News/Wall Street Journal polls of 2012, 49% of self-described conservative Latinos said they preferred Democratic control of Congress, versus 40% who wanted Republicans in charge — a 9-point edge for Democrats.

But in our Sept. 2022 NBC News/Telemundo poll, a whopping 73% of conservative Latinos say they prefer Republicans in control of Congress, versus 17% who prefer Democrats — a 56-point advantage for the GOP.

That's a net 65-point swing in a decade, and it helps to explain how Republicans have cut into Democrats' lead among Latino voters.

Democrats watching Latino voters flee the party as fast as possible:

I dunno how to explain this, but maybe calling Latino voters "Latinx" over and over again — a term they almost-universally despise — did something to drive them away.

Or pushing no-limits abortion on the deeply Catholic demographic.

Or trying to groom kids in sexual ideology.

Or tanking the economy after Latinos have worked so hard to make the American Dream come true for their families.

Good luck in those midterms, Dems!

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