A classic P.R. tactic is to try and get out ahead of bad news so you can control the news cycle in your favor. In Biden's case, the White House is trying to get out of a Christmastime disaster ten weeks before it happens:
White House officials, scrambling to relieve global supply bottlenecks choking U.S. ports, highways and railways, warn that Americans may face higher prices and some empty shelves this Christmas season.
The supply crisis, driven in part by the global COVID-19 pandemic, not only threatens to dampen U.S. spending at a critical time, it also poses a political risk for President Joe Biden...
"There will be things that people can't get," a senior White House official told Reuters, when asked about holiday shopping.
Yikes. The White House's Christmas messaging right about now is basically feeling like...well...
The good news is this: "seasonal creep" means that all of the Christmas stuff is already out on the shelves. So if you get a head start, you can maybe avoid all those shortages they're warning about!
P.S. Now check out our viral vid "How to speak Bidenese" 😁 👇