You've probably seen the "very demure, very mindful" trend, and if you haven't, I am sorry to inform you about it.

A man named Jools Lebron (who pretends to be a lady) made a video about his makeup, calling it "demure and mindful."

It was a freakish joke from a man who wears a dress.

And it went viral.

A TikTok weirdo started a trend and it went everywhere.

And Lebron wants to profit from it.

'Very demure, very mindful' has become the latest vocabulary defining the internet's summer. And TikTok creator Jools Lebron is working to trademark uses of her now-viral words.

Lebron filed to trademark 'very demure very mindful' for various entertainment and advertising services, including the promotion of beauty products, last week with the U.S. Patent and Trademark Office. Two filings dated Thursday are under her legal name, a representative for Lebron confirmed to The Associated Press.

Apparently, this is a trend for people named Lebron.

You'll remember LeBron James tried to trademark "Taco Tuesday" even though he had absolutely no right to do so.

'Simplistically, the entire reason the trademark exists is to prevent consumer confusion,' said Casey Fiesler, an associate professor of information science at the University of Colorado Boulder.

'And if (someone else) created a social media marketing service and called it ‘very demure, very mindful social media marketing,' that would confuse consumers because they're gonna think it's associated with (Jools Lebron).'

Trademarks should not be mixed up with copyright. Anyone who has ever made a unique TikTok, for example, owns the copyright to that video, Fiesler explains.

This is all about selling T-shirts and stickers, isn't it?

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