It turns out that more of you have resisted reprogramming than expected, and Amazon isn't happy about it.

The scoop, which comes from The Hollywood Reporter, says that Amazon Studios quietly shifted the way it ranked shows because too many people were off-put by their focus on gay romance.

This new report comes from The Hollywood Reporter's Kim Masters who details that Amazon's "reliance on testing and data led to a clash late summer" specifically following a marketing meeting regarding the company's A League of Their Own series.

Masters notes during this meeting an Amazon executive pointed out "that data showed audiences found queer stories off-putting and suggested downplaying those themes in materials promoting the show."

Note that this executive didn't say stop making gay storylines, but to hide it from the marketing materials.

Still, this is an about-face for Amazon. The company is super into everything gay. Last year, they even uploaded a 9-minute video of gay characters from their in-house shows kissing and looking dreamily into each other's eyes so you know they REALLY LIKE GAY PEOPLE.

Despite it all, there's the reality of humanity's gag reflex – the one we've all been told to ignore – when we see something unnatural being shoved in our faces every five seconds.

On top of this, Masters also detailed, "Multiple sources say [Amazon's system] often ranked broad series featuring straight, white male leads above all others."

Wokies like to say this is racism and sexism.

I think it's actually that an audience knows what they're getting with a straight white dude:

An actual story.

Viewers don't have to worry about a 10-minute background on the character's victimhood and oppression. They don't need to worry that 10 minutes in, there will be a short sermon on climate change and transgenderism. They don't need to worry that the main character will go French-kissing his boyfriend every other scene so we know how awesome and amazing it is to be gay.

When you have "generic-vanilla-white-dude" leads like this...

...you can probably just enjoy the show.

And – surprise, surprise! – that's what audiences want!

That's not what the wokies want to give you though:

"All this perpetuation of white guys with guns — it's a self-fulfilling prophecy," says one [Amazon veteran].

It has nothing to do with white guys.

It has everything to do with making stories that inspire you and make your heart race at the same time.

This new report appears to lend credence to a previous a rumor from Hollywood insider WDW Pro at That Park Place that claimed multiple Hollywood focus groups chose a dummy police show versus a woke-styled police show.

The "dummy" police show was pieced together from episodes of Starsky & Hutch that showed two young white dudes – one with a fancy degree and the other a "good ol' boy" – in a series where "every episode includes a fistfight with chairs and bottles flying, every second episode has a car chase, alleys with blowing newspapers, jumping from rooftop to rooftop, unnecessarily overpowered firearms, muscle cars on the strip, Vegas location used to the hilt – from grungy and run down to full on glam."

The woke show – the one Amazon Studios would LOVE to make – was one that would preach at you about the evils of men, capitalism, and the police.

In contrast the woke-styled show was allegedly a legitimate show that was being pitched to a number of streaming services including Netflix that followed a POC policewoman in a southern where "she is shocked by the racism, sexism and abuse of power of her new colleagues as well as their poor relations with the communities they serve."

Not only did the show feature themes about racism and sexism, but it muddied the moral waters as the policewoman "doesn't know who are the good guys and who are the bad guys anymore and has to watch her back on and off duty while she tries to initiate change both in her department and in her community."

Yep, the focus groups hated it!

See, either I'm wrong and y'all are actually super racist, or else people want meaningful shows that make them laugh and cry without the woke crap about skin color, sex, and victimhood.

This news out of Amazon mirrors what's been happening with audiences at large.

Consider this: A whopping 45% of Americans "think the push for ‘inclusion' is making kids' entertainment worse," while only 28% believe this woke garbage is making anything better.

This report also appears to have credence in national polling done by Rasmussen Reports. The organization found that only 28% of American adults "believe the emphasis on ‘inclusion' and ‘diversity' by companies like Disney is making children's entertainment better."

There is a huge market gap out there right now, my friends.

One the size of the moon.

The first company to successfully tap it will control the stories and culture of the generations to come.